01 Nov Rediscover Cannabis – Branding + Design + Web
Curious about cannabis culture? Last year we got this super cool opportunity to collaborate on a passion project called Rediscover Cannabis. We were charged with creating a brand that looked far from traditional cannabis companies. No neon green colors, nothing with the marijuana leaf. The goal was an elevated boutique brand that would appeal to an older demographic who might be curious about the benefits of using cannabis. Maybe they’re baby boomers who think of Woodstock and hippies when they think of cannabis. Maybe the audience is a Y generation who think of skaters and stoners when they think of cannabis. Or perhaps the audience is the millennial generation who know what life is like to medical and recreational cannabis laws. We needed the overall look and feel to be multi-generational and resonate with a people that have varying experiences and views when it comes to cannabis.
You can see from this branding board that we came up with a retro meets hipster vibe and a punchy color palette that might be found on t-shirts in the mountains or on the coast. We chose modern icons as accents and played with various scripts paired with both classic and creative fonts.
The partners ended up going with this logo concept using a signature style font and a popular geometric sans-serif typeface.
We also came up with a tag line that we worked into the main logo that we also placed on t-shirts and print collateral to really help distiguish the brand goals at first glance.
We decided on this simple RC initial as a
After the branding & design – or as we refer to it, phase 1, we got started on phase 2, website design and development. We started with a responsive theme and customized it using WordPress, our go-to CMS platform. We worked with the founder on content writing and selected Unsplash – a free stock photo site – for the photography. We selected photos that were cohesive in look and feel and then used them to help tell our story of wellness, education, and community throughout the website.
All in all, we had so much fun on this project and learned so much more about the cannabis plant and movement. If you’re curious about cannabis but are unsure of how to wade through these unknown waters go checkout Rediscover Cannabis and peruse through a plethora of resources that foster entrepreneurship, community, health, and wellness.